"Hey Joe...
First time writing in. It seems to me that this digital initiative isn't doing so well and I think it has a lot to do with you being so short-sighted that you missed the point of digital comics. If you look at the trend of illegal comic downloads you will see that one reason it is so appealing beyond the obvious...it is free...is that you actually get to OWN the content. The only way you and every other comic company is ever going to find success in this endeavor is to fore go the antiquated "subscription for reading in a framed ad filled environment" for a more reader friendly iTunes like model. I gladly buy my comics at my LCS but if you made them available at a cheaper price point with a full screen, no buttons, ad free browser then I would be all over them. As is I only buy graphic novels now because your price for pamphlets is ridiculous and to me makes no sense in a waning economy. Get in the now and stop living in the computer world of about 10 years ago. CrossGen did the same thing and we all see how that turned out...their digital initiative...which actually was ground-breaking...failed because navigation was piss poor. I know you guys can do better. So why don't you? I know the argument deals with market research (which I would love to know who you are canvassing) and a lot of legal stuff like property rights, cost effectiveness, etc. but you can't tell me this is the best idea out there. As a IT guy and being involved in the business since the web really hit in the early '90's I've followed the trends and seen you guys miss it every time. I love your comics but to see the level of creativity in your comics and the fact that it can't match your marketing or web structure is just sad. We deserve better and I know you can do it.
Thanks
Jack Goodman"
Nuff Said!!!
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